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This is The CAA
The Cinema Advertising Association (CAA) is the Trade Association of cinema advertising contractors operating in the UK. One of the functions of The CAA is to monitor and maintain standards of advertising exhibition in the UK and the Republic of Ireland.
The CAA recognise the guidelines for commercial content as outlined in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) which is policed by the Advertising Standards Authority, and the Code of Standards for Advertising, Promotional and Direct Marketing in Ireland (the ASAI code).